# SoftWig — Premium Lace Front Human Hair Wigs & Extensions > Premium lace front human hair wigs, hair extensions, hair bulk for braiding, > and U-part wigs. 100% Brazilian human hair, pre-plucked natural hairline, > glueless wear-and-go install. Free worldwide shipping on orders over $150, > 3-day refund window, 14-day return shipment, salon-quality cuticle-aligned > remy hair you can dye, curl, and flat-iron. **Site:** https://www.softwig.com **Sitemap:** https://www.softwig.com/sitemap.xml **Last updated:** 2026-05-23 --- ## Shop categories ### [Lace Front Wig](https://www.softwig.com/lace-front-wig) Premium lace front human hair wigs. Hand-tied, pre-plucked natural hairline, swiss lace base, Brazilian remy hair — choose from straight, body wave, loose wave and deep wave textures in 8 to 26 inch lengths. ### [Hair Bulk](https://www.softwig.com/hair-bulk) 100% virgin human hair bulk for braiding, micro braiding, dreadlocks and custom wig making. Unprocessed Brazilian and Indian remy hair in straight, body wave, deep wave and kinky curly textures, 10 to 30 inch lengths. ### [Hair Extensions](https://www.softwig.com/hair-extensions) Premium human hair extensions — clip-in, tape-in, sew-in weft and I-tip / U-tip keratin bonded. 100% Brazilian remy hair, double drawn, seamless blend. Straight, body wave, loose wave and deep wave in 12 to 26 inch lengths. ### [U Part Wig](https://www.softwig.com/u-part-wig) U part human hair wigs — leave out a section of your natural hair for a seamless blend. 100% Brazilian remy hair, glueless cap with adjustable straps and combs. Straight, body wave, loose wave and kinky curly textures, 10 to 24 inch lengths. ### [Hair Weft](https://www.softwig.com/hair-weft) Premium human hair weft bundles for sew-in, bonded or machine-tied installs. 100% remy Brazilian and Indian hair, double-drawn, straight / body wave / loose wave / deep wave / curly in 12 to 26 inches. ### [I Tip Hair Extensions](https://www.softwig.com/i-tip-hair-extensions) Keratin I-tip human hair extensions for cold fusion / micro bead install. 100% virgin remy, pre-bonded Italian keratin, strand-by-strand application for seamless blend and all-day comfort. ### [Flat Tip Hair Extensions](https://www.softwig.com/flat-tip-hair-extensions) Flat tip keratin human hair extensions — flat bond lies smoother against the scalp than round I-tips. 100% virgin remy, Italian keratin, strand-by-strand install, comfortable for long-term wear. ### [U Tip Hair Extensions](https://www.softwig.com/u-tip-hair-extensions) U-tip (nail tip) keratin human hair extensions for hot fusion install. 100% virgin remy, pre-bonded Italian keratin U-shaped tips, strand-by-strand for natural movement and long-term wear. ### [Micro Loop Ring Hair Extensions](https://www.softwig.com/micro-loop-ring-hair-extensions) Micro loop ring human hair extensions — no glue, no heat, no sewing. Threaded through tiny silicone rings strand by strand for a fully reusable, gentle installation. 100% virgin remy. ### [Nano Tip Hair Extensions](https://www.softwig.com/nano-tip-hair-extensions) Nano tip human hair extensions — the smallest bond available, 90% smaller than micro rings. Nearly invisible install, ideal for fine hair. 100% virgin remy, strand-by-strand application. ### [Tape In Hair Extensions](https://www.softwig.com/tape-in-hair-extensions) Tape-in human hair extensions — medical-grade adhesive tape strips applied in sandwich method. Seamless, flat to scalp, reusable for up to a year. 100% virgin remy, double-drawn. --- ## Policies & guides ### [About SoftWig](https://www.softwig.com/page/about-us) Our Story # Where Art Meets Authentic Beauty We believe hair is more than an accessory — it’s an art form, a canvas for self-expression, and a celebration of who you are. A Note From Our Founder ## Why We Started SoftWig [image: SoftWig founder] SoftWig began the way many small craft brands do — out of frustration. After years of buying “premium” wigs that felt anything but — stiff lace that scratched the scalp, knots so heavily bleached the hair shed within months, hairlines so obvious you could spot them from across the room — we decided the industry needed a different standard. What started as one stylist hand-building wigs in a back room is now a small, focused team obsessed with three things: **realism, longevity, and how it actually feels to wear all day**. Every cap, every knot, every hairline graduation is built the way we’d want it for ourselves — soft enough to forget you have it on, strong enough to last a year or more. We named it *SoftWig* because that’s the goal: soft to the touch, soft on your scalp, and soft on the planet. Our Mission ## Redefining Beauty Standards At SoftWig, we’re on a mission to transform the way the world sees wigs and hair pieces. We don’t just sell products — we create wearable art that empowers individuals to express their most authentic selves. Every piece in our [lace front wig collection](/lace-front-wig) is meticulously crafted by a small team of master artisans who understand that true beauty lies in the details. From sourcing only **100% premium human hair** through our Tier-1 partner to perfecting every strand by hand, we hold each creation to an uncompromising standard of excellence. [Read more about our materials & sourcing →](/page/materials-sourcing) We believe in celebrating diversity, embracing individuality, and challenging conventional beauty norms. Whether you’re seeking subtle elegance or bold artistic expression, our collection offers limitless possibilities for transformation. The Art of Creation ## Masterful Craftsmanship Most wigs treat “natural-looking” as a marketing line. We treat it as a manufacturing decision — and it shapes everything we do. We specialize in **13×4 and 13×6 placement lace front caps**, hand-built to mold to the natural head shape and engineered for glueless ease and full-day breathability. The 13×4 gives a clean, lightweight everyday hairline; the 13×6 opens up a wider parting space for middle-, side-, or center-back styling. Both share the same construction philosophy: a **graduated, hyper-realistic hairline with single, microscopic knots** that read as scalp under any lighting — close-up, on a phone camera, in natural sunlight. To get there we deliberately **avoid harsh chemical bleaching**. Bleach is the industry shortcut for invisible knots, but it gradually destroys the cuticle and is the single biggest cause of shedding within months. We use a controlled, minimal lightening process at the perimeter only — enough to disappear, not enough to weaken the strand. The result is a wig that stays full and shed-free for **12 months or more** with everyday wear. Beyond the lace, every strand is hand-ventilated and the hair is double-quality-checked before it ever leaves the studio. [See our full craftsmanship process →](/page/our-craftsmanship) Our Values ## What We Stand For ### Artistry Every piece is approached as a work of art — traditional craftsmanship paired with contemporary design, never mass-production thinking. ### Quality Only the finest [premium human hair](/lace-front-wig) makes it into our collection, sourced direct and quality-checked before it ever leaves the studio. ### Authenticity We celebrate your unique identity. Our pieces are designed to enhance your natural beauty, never to mask it. ### Innovation We continuously refine our techniques — from hairline graduation to cap construction — to deliver pieces that look and feel better year on year. ### Care Every customer is part of our community. Personalized styling guidance, real human support, and a 30-day risk-free return on every order. ### Sustainability Ethical sourcing, minimal-bleach processing, and recyclable packaging. [Read about our practices →](/page/sustainability-ethics) ### Ready to Transform? Experience the artistry of SoftWig. Explore our collection and discover the piece that expresses your unique beauty. [Explore Collection](/lace-front-wig) [Get in Touch](/page/customer-service) ### [Return & Refund Policy](https://www.softwig.com/page/return-policy) Customer Care # Return Policy If your SoftWig piece isn't right for you, here is exactly how to return it — clearly and on a tight, predictable timeline. **The short version.** Contact us within **3 days** of delivery. Ship the parcel back within **14 days**. We refund **100%** of the product price within **3 business days** of receiving it. Return shipping is paid by the buyer (we cover it when the issue is on us). ## The Three-Step Timeline 1 ### Contact within 3 days From the day your parcel is marked delivered, you have **3 calendar days** to email us at [help@softwig.com](mailto:help@softwig.com) with your order number and a short note on why you're returning. Requests sent after day 3 fall outside the return window. 2 ### Ship within 14 days Once we approve the return, you have **14 calendar days** to drop the parcel off with the carrier. Use any trackable service so we can confirm transit. Return shipping costs are paid by the buyer, except when the item was defective or we shipped you the wrong product. 3 ### Refund within 3 business days Once we receive and inspect the item, we issue a **100% refund** of the product price to your original payment method within **3 business days**. No restocking fees. No partial refunds for resellable items. ## Eligibility To qualify for a return, your item must be: - Unworn, unwashed, and unstyled - In its original condition with all packaging, tags, and inserts intact - Free of cuts, dye, perfume, or other modifications **For hygiene reasons**, wigs and extensions that have been worn, washed, cut, dyed, or styled cannot be returned. This is an industry-wide standard for hair products. ## How to Initiate a Return - **Email us**Send your order number, the item you'd like to return, and a one-line reason to [help@softwig.com](mailto:help@softwig.com) within 3 days of delivery. - **Receive your Return Authorization (RA)**We respond within 1-2 business days with an RA number, our return address, and packing instructions. - **Ship the parcel**Repack the item carefully in its original box, attach your RA number visibly on the outside, and post it with a trackable carrier within 14 days. - **We inspect and refund**We confirm the item passes inspection, then refund 100% of the product price to your original payment method within 3 business days. ## Who Pays for Return Shipping? Situation Who pays Changed your mind / didn't suit you Buyer Wrong size or colour ordered by accident Buyer Item arrived defective or damaged SoftWig Wrong item shipped SoftWig ## Exchanges We do not run a formal exchange swap. If you would like a different colour, length, or texture, please return the original item following the steps above, then place a new order at your convenience. ## Final Sale Items Custom-made wigs, items modified per your request, and any product that has been worn or altered are **final sale** and cannot be returned. ## Need Help? Email [help@softwig.com](mailto:help@softwig.com) with your order number and we will respond within 1-2 business days. See also our [Shipping Policy](/page/shipping-policy) and [Refund Policy](/page/refund-policy). ### [Refund Policy](https://www.softwig.com/page/refund-policy) Customer Care # Refund Policy When a return is approved we refund 100% of the product price — no restocking fees, no store-credit tricks. Here is exactly how and when. ## When a Refund Is Issued - A return that meets the eligibility rules on our [Return Policy](/page/return-policy) is received and passes inspection - An order is cancelled *before* it enters our fulfilment queue - An item arrives defective or damaged and is reported with photos within 48 hours of delivery - We accidentally ship the wrong product ## Refund Amount **100% of the product price.** No restocking fee, no partial refund for resellable items, no store-credit substitution unless you specifically request it. Original shipping charges (if you upgraded to Express) are non-refundable, since the service was already delivered. Return shipping costs are paid by the buyer, except when the return is caused by us — defective items or wrong-item shipments — in which case we cover return shipping in full. ## Refund Timeline ### 1. Item received We confirm by email the day your return arrives at our facility. ### 2. Inspection & approval We inspect within 1-2 business days and email you the outcome. ### 3. Refund issued Once approved, the refund is issued within **3 business days** to your original payment method. ### 4. Funds settle PayPal usually settles within 24 hours; credit / debit card refunds may take an additional 3-10 business days, set by your bank. ## How You'll Receive the Refund All refunds are issued to the **original payment method** used at checkout: - **Credit / debit card:** refunded to the same card. Allow 3-10 business days for the credit to appear, depending on your bank. - **PayPal:** refunded to your PayPal balance, usually within 24 hours. We do not refund to a different card, account, or person. ## Order Cancellations You can cancel an order at no cost as long as it hasn't entered our packing queue. Email us as soon as possible — once a parcel is packed and scanned by the carrier, cancellation is no longer possible and the standard return process applies. ## What's *Not* Refundable - Wigs or extensions that have been worn, washed, styled, cut, or dyed - Custom-made or made-to-order items - Express shipping fees you've already paid (only the product price is refunded) - Returns received outside the 14-day shipping window without prior agreement ## Damaged or Wrong-Item Orders If your parcel arrives damaged, or we shipped the wrong product, email [help@softwig.com](mailto:help@softwig.com) within 48 hours of delivery with clear photos of the item and packaging. We will arrange a free return label, then either reship the correct item or refund in full — your choice. ## Still Haven't Seen Your Refund? **Refund issued but not received?** If more than 10 business days have passed since we sent the refund-issued email, contact [help@softwig.com](mailto:help@softwig.com) with your order number and we will trace it directly with the payment processor. ## Need Help? Reach our customer care team at [help@softwig.com](mailto:help@softwig.com) — we reply within 1-2 business days. See also our [Return Policy](/page/return-policy) and [Shipping Policy](/page/shipping-policy). ### [Terms & Conditions](https://www.softwig.com/page/terms-conditions) # Terms & Conditions Welcome to SoftWig. These terms govern your use of our website and the products you purchase from us. ## 1. Acceptance of Terms By accessing or using our website, creating an account, or placing an order, you agree to be bound by these Terms & Conditions and our [Privacy Policy](/page/privacy-policy). If you don't agree, please don't use the site. ## 2. Account Registration - You must be at least 18 years old or have parent/guardian consent to create an account - Provide accurate, complete, and current information - Keep your password confidential — you're responsible for all activity under your account - Notify us immediately of any unauthorized use ## 3. Products & Pricing - All product descriptions, images, and pricing are provided in good faith but may be subject to error - Color and texture may vary slightly from on-screen representation due to monitor settings and natural hair variation - Prices are listed in USD unless otherwise stated and may change without notice - We reserve the right to limit quantities or refuse service in cases of suspected fraud or policy abuse ## 4. Orders & Payment - Submitting an order is an offer to purchase; an order is only accepted once we send a confirmation email - We accept major credit cards, PayPal, Apple Pay, and other methods shown at checkout - Payment is processed securely by our payment partners — we never store full card details - If a payment is declined or appears fraudulent, we may cancel your order ## 5. Shipping & Delivery Shipping methods, timelines, and fees are described on our [Shipping Policy](/page/shipping-policy) page. Delivery times are estimates and not guaranteed. Risk of loss passes to you upon delivery to the carrier, except where local law requires otherwise. ## 6. Returns & Refunds Our return process and timelines are detailed in our [Return & Refund Policy](/page/return-policy). By placing an order you acknowledge those terms. ## 7. Intellectual Property All site content — logos, images, product photography, copy, and design — is owned by SoftWig or licensed to us. You may not copy, redistribute, or use any of it for commercial purposes without written permission. ## 8. User Conduct You agree not to: - Use the site for any unlawful purpose or in violation of these terms - Attempt to gain unauthorized access to any part of the site - Interfere with the security or operation of the site - Submit false, misleading, or harmful content (in reviews, accounts, etc.) - Scrape, mirror, or use automated tools to extract data without permission ## 9. Reviews & User Content If you submit a product review or other content, you grant us a non-exclusive, royalty-free license to display, reproduce, and adapt that content in connection with our business. You confirm the content is yours and doesn't infringe anyone else's rights. ## 10. Disclaimer of Warranties The site and products are provided "as is" without warranty of any kind, except where required by law. We don't guarantee the site will be uninterrupted or error-free. Hair products are crafted carefully but natural variation may occur. ## 11. Limitation of Liability To the maximum extent permitted by law, SoftWig and its team shall not be liable for any indirect, incidental, consequential, or punitive damages arising from your use of the site or products. Our total liability for any claim shall not exceed the amount you paid us in the past 12 months. ## 12. Indemnification You agree to indemnify and hold SoftWig harmless from claims, damages, and expenses arising from your use of the site, your violation of these terms, or your infringement of any third-party rights. ## 13. Governing Law These terms are governed by the laws of the jurisdiction in which SoftWig operates, without regard to conflict-of-law principles. Any disputes will be resolved in the courts of that jurisdiction. ## 14. Changes to Terms We may update these terms occasionally. Continued use of the site after any changes constitutes acceptance. ## 15. Contact Questions about these terms? [Reach out](/contact-us) — we're happy to clarify anything. ### [Terms of Use](https://www.softwig.com/page/terms-of-use) # Terms of Use The rules for using SoftWig.com — browsing, account creation, reviews, and everything in between. ## Website Use SoftWig.com is provided for your personal, non-commercial use. You may browse, purchase, and share our products, but you may not scrape, copy, or repurpose our content without written permission. ## Account Responsibility - You are responsible for keeping your account password secure - Notify us immediately of any unauthorized access - You must be 18 or older, or have parental consent, to create an account - One account per person; duplicate accounts may be closed ## Acceptable Use You agree **not** to: - Use the site for any unlawful purpose - Attempt to gain unauthorized access to any part of the site - Upload viruses, malware, or any harmful code - Harvest email addresses or personal information of other users - Post content that is defamatory, obscene, or infringes on others' rights ## Intellectual Property All content on SoftWig.com — text, images, logos, product photography, design — is owned by SoftWig or our licensors and protected by copyright and trademark laws. You may not reproduce or distribute our content without permission. ## Product Reviews & User Content By submitting a review, comment, or photo, you grant SoftWig a non-exclusive, worldwide, royalty-free license to use, display, and share the content in connection with our products and marketing. You retain ownership; we never sell your content. ## External Links Our site may contain links to third-party websites. We are not responsible for their content, privacy practices, or products. Please review their policies before engaging. ## Modifications We may update or remove any part of the site at any time without notice. We may also modify these Terms of Use; continued use constitutes acceptance. Last updated: 2026-04-20 ### [Customer Service](https://www.softwig.com/page/customer-service) # Customer Service Real hair specialists, not scripts. Reach us any way that's easiest — we reply within 24 hours, every day. ## How to Reach Us ### 📧 Email **help@softwig.com** Best for detailed questions, order issues, returns ### 💬 Live Chat Click the chat bubble bottom-right Fastest for quick sizing or stock questions ### 📝 Contact Form [Go to contact form](/contact-us) Attach photos for color-matching help ## What Our Specialists Help With - **Sizing & cap fit** — Small, Medium, Large cap and how to measure your head - **Color matching** — send a photo, we'll help you choose - **Texture & length advice** — body wave vs. loose wave vs. straight, and what suits your lifestyle - **Lace area & parting style** — 13x4 vs. 13x6, middle vs. side vs. free part - **Styling & care** — how to wash, co-wash, air-dry, and protect your wig - **Order tracking** — where's my package, delivery windows, reshipments - **Returns & refunds** — walk-through of our [Return Policy](/page/return-policy) ## Response Times - **Email:** within 24 hours, usually faster on weekdays - **Live Chat:** usually instant during business hours (9am–9pm EST) - **Urgent order issues:** flag *URGENT* in the subject line **Not sure where to start?** Tell us your hair story — current length, daily routine, what you've tried before — and we'll recommend a piece that fits. ### [What's New](https://www.softwig.com/page/whats-new) Atelier Journal # The Three Questions Buyers Ask Before Checkout When you’re putting $400+ on the table for a single piece of hair, three things matter and nothing else does. We answer all three here — with the industry shortcuts you should be looking out for. No. 01 · The Hair ## The “Wash-Three” Verdict What you’re really asking When you’re investing over $400 in a single piece, your biggest fear is buying a wig that feels like silk on day one but turns into a matted, tangled bird’s nest by the third wash. The industry shortcut The mass market relies on a deceptive factory treatment — acid baths that strip the cuticle, followed by a heavy coat of industrial silicone to fake a temporary shine. Once that silicone washes off in 4 to 6 weeks, the damage is exposed: the hair tangles, dulls, and starts shedding. Our uncompromising standard We don’t hide flaws under silicone because we don’t have to. SoftWig works exclusively with **untreated virgin human hair, cuticles fully intact and directionally aligned**. It behaves exactly like a head of natural hair — keeping its organic weight, bounce, and fluid movement through months of washing, heat-styling, and daily wear. No. 02 · The Hairline ## Scalp Realism, Without the Shedding What you’re really asking You want an invisible hairline that reads as scalp — but you also want a piece that doesn’t start shedding gaps and bald spots around the forehead after a short season of wear. The hidden trap To fake a “melted” hairline, most brands pour harsh bleaching acids directly over the lace knots to make them disappear. That chemical shortcut burns the hair root. Within months, the strands snap right off at the base, leaving thinning patches at the front — the most visible part of the wig. Our engineered solution We build a flawless hairline without the chemical damage. Our artisans spend up to 40 hours hand-tying the frontal perimeter of our **13×4 and 13×6 Premium Swiss Lace** bases using a needle-fine, single-knot technique. Because the knots are already microscopic, they lay flat and blend into any skin tone straight from the box — preserving 100% of the root strength so your hairline stays full, intact, and shed-free for **12 to 24 months**. No. 03 · The Delivery ## What Actually Arrives at Your Door What you’re really asking You need to know exactly when your piece will arrive, whether you’ll get hit with a surprise customs bill from the courier, and whether your package will announce its contents to your neighbors. The Duty-Free Guarantee For clients in the US, UK, Canada, and the EU, we operate on a strictly all-inclusive basis. **All import tariffs and local taxes are 100% pre-paid by SoftWig at checkout.** The price you see is your absolute final price — zero postal bills, zero customs delays, no “surcharge” emails three days after delivery. Discreet outer packaging Every piece ships in **completely unbranded, secure outer boxes** for total privacy. No “SoftWig” on the label, no wig-shaped silhouette, nothing your neighbor or roommate can decode. Inside, your piece rests in a premium, reusable fabric travel pouch for ongoing care. Timelines you can plan around Tracked express transit delivers to your doorstep within **5 to 9 business days globally**. You receive a tracking link within 24 hours of dispatch, and a real human answers any “where’s my parcel” question on the same day. ### Ready to feel the difference? Browse the collection or message an advisor — every piece on site is built to the standard you just read about. [Shop the Collection](/lace-front-wig) [Read the Craftsmanship Notes](/page/our-craftsmanship) ### [Payment Policy](https://www.softwig.com/page/payment-policy) # Payment Policy Secure, trusted, encrypted at every step — here's how payment works at SoftWig. ## Accepted Payment Methods ### 💳 Credit & Debit Cards Visa, Mastercard, American Express, Discover, JCB ### 🔵 PayPal Pay with your PayPal balance, linked bank, or any card on file ### 📱 Digital Wallets Apple Pay and Google Pay at checkout where supported ## Security Your payment information is processed through **PCI-DSS compliant** payment gateways using 256-bit SSL encryption. SoftWig does not store your full card number or CVV on our servers — ever. ## Currency & Conversion All prices are displayed and charged in **USD**. If your card is issued in another currency, your bank will apply its exchange rate and any foreign transaction fees at the time of purchase. Check with your issuer for the exact amount. ## Payment Confirmation Once your payment is authorized, you'll receive an order confirmation email within minutes. If you don't receive one within an hour, check your spam folder or contact **help@softwig.com**. ## Failed or Declined Payments - Double-check your billing address matches what's on file with your card issuer - Try a different payment method (PayPal often bypasses card-level declines) - Call your bank — high-value or international charges can trigger fraud holds - Still stuck? Email us and we'll help troubleshoot **Chargebacks & Fraud Protection:** If you notice a charge you don't recognize, contact us *first* at help@softwig.com. Most issues can be resolved in under an hour without a formal chargeback. ### [Shipping Policy](https://www.softwig.com/page/shipping-policy) Customer Care # Shipping Policy SoftWig ships worldwide with two simple options — free standard delivery for every order, or paid express when you need it sooner. 🚚 ### Free Worldwide Shipping No minimum order ⚡ ### Express $25 5-10 business days 📦 ### Tracked & Insured Every parcel, every route 🌍 ### Global Delivery We ship to most countries ## Shipping Methods Pick the option that suits you at checkout. Both methods include tracking and ship from our production facility within 1-3 business days of order confirmation. Method Delivery time Cost Minimum order Standard Shipping 7-15 business days FREE None Express Shipping 5-10 business days $25.00 USD None All delivery times exclude the initial 1-3 business day handling window and any customs clearance in your destination country. ## Order Processing - Orders are reviewed, picked, and packed within **1-3 business days** - You'll receive a confirmation email when your order ships, including a tracking number - Tracking can also be viewed anytime in your [account dashboard](/customer/account/orders) - Custom or made-to-order items may take a few extra business days to prepare ## Destinations & Customs We ship internationally to North America, Europe, the United Kingdom, Australia, New Zealand, the Middle East, most of East and Southeast Asia, and Latin America. If you don't see your country at checkout, [reach out to our team](/page/customer-service) — we will quote a rate directly. **Customs & duties.** International orders may be subject to import duties or taxes set by your country. These charges are the responsibility of the recipient and are *not* included in the order total or in our shipping rates. ## Order Tracking Every shipment is fully tracked from our facility to your doorstep. Once your order leaves us, you will get a tracking link by email. Allow up to 48 hours for the carrier's first scan to appear in the tracking system. ## Lost, Delayed, or Damaged Parcels - **Delayed:** Carrier delays do occur, especially during peak season. If your parcel hasn't moved for 10+ business days, [contact us](/page/customer-service) with your order number and we will open an investigation. - **Lost:** If the carrier confirms a parcel as lost, we will reship at our expense or refund in full — your choice. - **Damaged on arrival:** Send photos of the parcel and product within 48 hours of delivery and we will resolve it with a replacement or full refund. ## Returns at a Glance Not satisfied with your order? Our return window starts the moment your parcel is delivered: - **Contact us within 3 days**Email [help@softwig.com](mailto:help@softwig.com) with your order number to request a return. - **Ship the parcel within 14 days**Once approved, post the item back to the address we provide. Return shipping is paid by the buyer unless the item was defective or shipped in error. - **Refund within 3 business days**After we receive and inspect the return, we refund 100% of the product price to your original payment method. Full details on conditions and eligibility are on our [Return Policy](/page/return-policy) and [Refund Policy](/page/refund-policy) pages. ## Frequently Asked Questions ### Do you really ship to my country? We ship to 30+ countries across North America, Europe, the UK, Australia, New Zealand, the Middle East, Asia, and Latin America. If your country isn't selectable at checkout, contact us — we ship to many destinations on request. ### Is standard shipping really free with no minimum? Yes. Every order, of any size, qualifies for free standard shipping (7-15 business days). Upgrade to express ($25) at checkout if you need it sooner. ### When does the 7-15 (or 5-10) day clock start? From the moment your parcel leaves our facility, not from when you place the order. Add 1-3 business days for order processing. ### Will I have to pay customs duties? That depends on your destination country's import rules. Duties, if any, are billed by your local carrier or customs office, not by SoftWig. ### Can I change the shipping address after ordering? If the parcel hasn't shipped yet, yes — contact us as soon as possible. Once it's in the carrier's hands we can no longer change the destination. ### [Privacy Policy](https://www.softwig.com/page/privacy-policy) # Privacy Policy Your privacy matters. This policy explains what information we collect, how we use it, and the choices you have. ## 1. Information We Collect ### Information You Provide - **Account information** — name, email address, password, and shipping address when you create an account - **Order information** — billing address, payment details (processed by our payment partners), and order history - **Communication** — messages you send via contact forms, email, or chat - **Marketing preferences** — your newsletter and promotional opt-ins ### Information We Collect Automatically - Device and browser information (type, version, language) - Pages you view, links you click, and how long you stay - IP address and approximate location - Cookies and similar tracking technologies (see Section 6) ## 2. How We Use Your Information - To process and ship your orders, and provide order status updates - To respond to your inquiries and provide customer support - To personalize your shopping experience and recommend products - To send marketing emails (only if you've opted in — you can unsubscribe at any time) - To detect and prevent fraud, abuse, and security incidents - To comply with legal obligations and enforce our terms ## 3. How We Share Your Information We never sell your personal information. We share data only with: - **Service providers** — payment processors, shipping carriers, email platforms, and analytics tools (under strict confidentiality agreements) - **Legal authorities** — when required by law, court order, or to protect our rights and safety - **Business transfers** — in connection with a merger, acquisition, or sale of our assets (with continued protection of your data) ## 4. Data Security We use industry-standard safeguards to protect your information: encrypted connections (HTTPS), secure payment processing (PCI-DSS compliant partners), restricted internal access, and regular security reviews. No system is 100% secure, but we work hard to keep yours safe. ## 5. Your Rights Depending on where you live, you may have the right to: ### You Can - Access the data we hold about you - Correct inaccurate information - Request deletion of your data - Export your data (portability) - Object to certain processing - Withdraw consent at any time ### How to Exercise - Email us via the [Contact page](/contact-us) - Include your account email and request type - We respond within 30 days - For your protection we may verify identity - No fee for reasonable requests ## 6. Cookies & Tracking We use cookies to keep you logged in, remember items in your cart, measure traffic, and personalize content. You can control cookies via your browser settings. Disabling them may limit some features (e.g. checkout, login). - **Essential cookies** — required for the site to function (cart, login, security) - **Analytics cookies** — help us understand how visitors use the site - **Marketing cookies** — used to show relevant ads on other platforms (only with consent) ## 7. Children's Privacy Our site is not intended for children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us information, please [contact us](/contact-us) and we will delete it. ## 8. International Users If you access our site from outside the country where we operate, your information may be transferred to and processed in our country. By using the site, you consent to that transfer. ## 9. Data Retention We retain your information only as long as needed to provide our services, comply with legal obligations, resolve disputes, and enforce agreements. When no longer needed, we delete or anonymize the data. ## 10. Changes to This Policy We may update this policy from time to time. Material changes will be highlighted on our site or sent to you by email. ### Questions about your privacy? We're happy to help. Reach out and we'll respond within 24 hours, Monday–Friday. [Contact Us](/contact-us) ### [Frequently Asked Questions](https://www.softwig.com/page/faq) # Frequently Asked Questions Real answers to the questions our customers in the US, UK, Canada, and beyond actually ask. If you can't find what you need below, [just message us](https://www.softwig.com/page/customer-service) — replies usually come back within a day. ## Hair Quality & Authenticity ### Are SoftWig wigs really 100% human hair? Yeah, real hair. No synthetic mixed in, no blends, nothing pulled from a horse or yak. What we use is premium virgin human hair — single-source, cuticles intact, every strand running root-to-tip in the same direction. That's the bit that matters: hair with the cuticle still on doesn't tangle into a bird's nest after a few washes the way acid-stripped cheap hair does. Every product page on the site lists it on the spec sheet. ### What's virgin human hair vs chemically treated hair? Virgin human hair: collected single-source with strands sorted root-to-tip in the same direction, cuticle still on. Takes colour, takes heat, behaves like your own hair, lasts. Chemically treated cheap hair: collected mixed-direction, then the cuticle is acid-stripped and the strands coated in heavy silicone to fake a shiny finish. The shine washes off within 4–6 weeks, after which it mats up badly. Cheap "100% human hair" listings online are almost always this kind — one proper wash gives it away. We use only the first kind. ### What country produces the best human hair? Honestly, "best country" is mostly a marketing question. Hair from one region isn't magically better than another — what actually matters is whether the donor's hair was healthy and untreated, and what the factory does to it after collection. You'll see brands hype Indian, Vietnamese, Cambodian, Mongolian hair, all for legit reasons. We source ours mainly from South and Southeast Asia because the typical length and density there happens to work well for wig construction. If a brand makes a big deal of country of origin but won't tell you how the hair is processed, that's usually a tell. ### What actually makes a "high-quality" human hair wig? Four things, in order of importance: (1) Virgin human hair with cuticles aligned and intact — not acid-stripped, not over-bleached. (2) Hand-tied lace front, not machine-stitched, with a pre-plucked hairline. (3) Cap built with adjustable elastic and side combs so it actually fits without glue. (4) Honest density — 150-180% is the sweet spot; 250% looks like a costume. Almost everything else (color name, brand fame, fancy packaging) is window dressing. ### What are the downsides of human hair wigs vs. synthetic? To be real with you: three trade-offs. (1) Costs more upfront — $200-500 vs. $30-100 for synthetic. (2) Won't hold a curl on its own; you have to style it every few wears like real hair. (3) Needs proper products (sulfate-free shampoo, heat protectant), not whatever's in your shower. The flip side: it lasts 6-10x longer, looks like your real hair to anyone within arm's reach, takes heat and dye, and never gets that plastic "doll hair" sheen. ### Why is SoftWig priced lower than $600 salon wigs? Short answer — we cut the middlemen out. A salon wig usually moves factory → brand → distributor → salon, and each layer in that chain takes a 30-50% cut before it gets to you. We're selling from the same kind of factory those salon brands order from, just shipping it straight to your door. Same hair, same hand-tied lace, same cap construction. You're paying for the product itself, not the markup chain. ### What does a real human hair wig actually cost? For a properly made virgin human hair lace front, you're looking at $200-500 for direct-from-factory pricing, $500-1000 for mid-tier brand, $1000-2500+ at salons or boutique brands. The materials and labor under the hood are pretty similar across that range — the price spread is overwhelmingly about distribution, marketing, and retail markup. If you see a "real human hair" lace front under $100, it's almost certainly chemically treated hair or a cheap synthetic blend mislabeled. ### How do I tell if the hair is genuinely human? Three quick tests if you're unsure. Burn test: pull 2-3 strands, light with a match. Real hair burns slowly, smells like burnt feathers, leaves grey ash. Synthetic melts into a hard ball and smells like plastic. Heat test: touch a flat iron at around 300°F to a strand — human hair tolerates it, synthetic singes immediately. Feel test: real hair feels slightly uneven and behaves like your own hair when wet (heavier, clumps a bit). Plastic-shiny straight strands that feel "too perfect" are usually fake. ### What does "Tier-1 OEM partner" mean? Just means our factory has been making wigs for major international brands for over 20 years and meets the QC standards those brands require — single-donor sourcing where possible, manual cuticle alignment, hand-tied lace fronts, no shortcut chemical processing. We took the obvious step of selling under our own name without the brand-name markup. The wig in your hand is the same product, minus a logo. ### Is a synthetic wig better than human hair? It's not better or worse, it's a different product. Synthetic wins on price ($30-100), wash-and-wear convenience (it holds its shape after washing, no styling needed), and color variety (you can get pastel pink on day one). Human hair wins on natural look (real cuticle reflects light like skin hair, synthetic shines like plastic), longevity (6-10x longer life), and stylability (heat tools, dye). If budget is tight or you only need a wig for occasional wear, synthetic is fine. If you want it to look real every day and last more than a year, human hair pays off. ## Lace & Wig Types ### What does it mean when a wig has a lace front? It's a thin lace panel at the forehead, with each strand of hair individually knotted onto it. Once you put the wig on and trim the lace edge along your hairline, the lace blends into your skin — so it looks like the hair is growing out of your scalp instead of starting at a fabric edge. The rest of the cap behind the lace is regular wig material, which keeps the price reasonable. Lace fronts are the standard for natural-looking wigs. ### What lace do SoftWig wigs use? Premium Swiss lace front. Once trimmed to your hairline it melts into the skin like HD, but it lasts significantly longer (12–18 months vs 8–12), tears far less easily during install, and survives repeated glueless re-installs. For everyday wear, that durability matters more than another half-percent of invisibility — which is why our entire collection is built on Swiss lace, not HD. ### 13×4 vs 13×6 — which one do I want? The numbers describe the lace area: 13" wide across the forehead, then either 4" or 6" deep going back. 13×4 covers your natural parting up to mid-crown — fine for everyday wear, the most common choice. 13×6 adds two more inches of depth, which means you can do deep side parts, slick everything back into a low pony, or wear updos without the lace ending in a hard line. We sell both, plus HD upgrades on either. If you don't know which, get the 13×4 — it does 90% of what most people want. ### Is a lace front wig better than other types? For most people, yes — but with caveats. A lace front gives you the most natural-looking hairline and is easier to install than a full lace wig. Compared to a U-part or 360 wig, the front looks more invisible. Compared to a basic synthetic capless wig, it's a different universe. The trade-offs: more expensive than capless, less versatile than full lace (you can't part the hair anywhere you want), and a tiny learning curve for trimming the lace. For everyday wear, it's the safest pick. ### Full lace vs lace front — which is worth it? Lace front for 90% of people, full lace only if you really need it. Full lace means the entire cap is lace, so you can part anywhere on the head and pull the hair into a high ponytail without exposing a cap edge. Lace front is just the forehead. Full lace runs $200-400 more, is more fragile, and is harder to install securely. Honest take: unless you live in high ponytails, the lace front gives you the same daily look for less money. ### What is a U-part wig and how does it work? It's a half-wig with a U-shaped opening at the top, 1-2 inches wide. You leave a section of your own hair out through that opening and lay it down over the seam — so the very top of your head is your real hair, and the wig provides everything underneath. No lace work, no glue, no special install skills. It's the easiest type of wig to put on, and the most natural at the crown since the top is genuinely your hair. [See our U-part collection](https://www.softwig.com/u-part-wig). ### U-part wigs — pros and cons? Pros: easiest install of any wig type, most natural top (your real hair on display), most breathable cap, lowest price tier in the wig family. Cons: only works if you have enough healthy natural hair on top to blend (won't work with severe crown thinning), the color needs to match your natural hair pretty closely, and your styling options at the very top are limited to whatever your real hair can do. If your top hair is in decent shape, U-part is a great everyday wig. ### V-part vs U-part — which one? Same idea, different opening shape. U-part has a wider rounded opening (1-2") — better for thicker natural hair on top because there's more space to blend. V-part has a narrower triangular opening — gives a sleeker center part and works well if your natural top is finer. For everyday flexibility, U-part. For a clean center-part look, V-part. If your natural hair is healthy enough to leave exposed at the top, you can wear either. ### Frontal vs closure vs lace front — what's the difference? Three related but distinct things. **Lace front** = a wig with a lace panel only at the very front (the hairline). **Frontal** = a larger piece, usually 13×4 or 13×6 inches, covering the entire forehead-to-temple area; you can sew it onto a sew-in install or use it on a wig cap. **Closure** = a smaller lace piece, usually 4×4 or 5×5 inches, covering just the parting area on top. People combine bundles + closure (cheaper, smaller lace) or bundles + frontal (more versatile parting, bigger lace) for sew-in installs. ### Frontal vs closure wig — which is better? Closure if you want a simple middle or side part and want to save money. Frontal if you want to be able to do high ponytails, pull-backs, or pretend the entire forehead is your natural hairline. Closure is easier to install (smaller lace = less trimming, less to blend), frontal looks more natural overall but takes more skill. For most beginners we recommend closure. For experienced installers or anyone wanting maximum styling range, frontal. ### What is a T-part wig? A T-part wig is a hybrid between a closure wig and a lace front. Instead of a wide 13-inch lace strip, it has a small lace panel shaped like a T — a thin strip across the hairline plus a parting strip going back. You get a natural-looking front and a defined middle part, but with much less lace overall. It's cheaper than a full lace front, easier to install, and there's less lace to keep up. The trade-off: parting only works in the middle, no side parts. ### Is closure the same as glueless? No, these describe different things. **Closure** refers to the type of lace piece used (a small 4×4 or 5×5 lace panel at the parting area, vs. a larger frontal). **Glueless** refers to whether you install it with adhesive or without (using elastic strap + combs only). A closure wig can be installed glueless or with glue. A frontal wig can be installed glueless or with glue. The two terms answer different questions about the same wig. ## Sizing & Fit ### How do I measure my head circumference? Grab a soft tape measure and wrap it around your head along the wig's natural perimeter: start at your front hairline, go above one ear, across the nape of your neck, above the other ear, and back to the start. Snug, not tight. Most adult women come out around 21.5"-22.5", which is a Medium. Detailed step-by-step with photos on our [Size Guide](https://www.softwig.com/page/size-guide). ### Small, Medium, or Large — which fits me? Small: 20"-21.5". Medium: 21.5"-22.5". Large: 22.5"-23.5". Roughly 70% of women are Medium. There's adjustable elastic at the nape and side combs that give you about an inch of give either way, so a Medium covers a fairly wide range. If you fall right between two sizes, pick the smaller one — the elastic stretches up comfortably; tightening a too-big cap down isn't as forgiving. ### What's the "four finger rule" for wigs? Old beginner trick for getting the wig position right: place four fingers flat across your forehead, starting right above your eyebrows. Where the top of your fourth finger lands is roughly where your wig's hairline should sit. Closer than that and the wig looks pushed forward (a dead giveaway it's a wig); further back and you've got too much forehead showing. It's a guide, not a rule — adjust slightly based on your face shape — but it'll save first-timers from the "wig sitting too low" look. ### Will the cap stretch out over time? A little, after months of daily wear. The adjustable strap at the nape is there for exactly this — tighten by one notch when the cap starts to feel loose, and you've reclaimed the snug fit. Store the wig on a stand (not balled up in a drawer) and the cap holds its original shape for a year or more. ### Can I wear a wig if my natural hair is very long or thick? Yes. The trick is getting your own hair flat against the scalp before the wig goes on. Cornrow it in straight rows, or twist it into flat buns spaced around the head — never just stuff it under the cap, you'll get bumps. If your hair is really thick, add a silk or stocking wig cap over the braids first to smooth everything down. Or pick a [U-part wig](https://www.softwig.com/u-part-wig) — it leaves a section of your own hair out at the top, so there's just less to tuck underneath. ### Are U-part wigs actually comfortable to wear daily? They're the most comfortable wig type, in our experience. Because the cap doesn't cover your entire head (your real hair is exposed at the crown), your scalp breathes more than under a full lace front. There's no glue near your skin, no tight lace edge at the temples, no adhesive removers, and you can take it on and off in under a minute. The trade-off is the natural-hair-top requirement — but if your top is healthy, U-part is genuinely the lowest-stress option. ### What kind of wig is best for thin or fine hair? For your own thin hair, you want a wig that doesn't add weight or pull. Two safe picks: a **lighter density lace front** (130-150% density, not the 200%+ heavy ones) installed glueless using the elastic strap and a wig grip band — zero tension on your real hair. Or a **U-part wig** if your thinning is mostly at the sides and back, since the wig sits on a wig cap rather than attaching to your hair. Skip heavy frontals and anything requiring tight glue or strong tape — both stress fragile hair. ## Glueless & Install ### Do all lace front wigs have to be glued down? Nope. A well-fitted lace front stays put glueless using just the elastic strap at the nape and the side combs. Our lace fronts are designed for this — they fit snug enough out of the box that glue is optional. People reach for glue for extra security during intense workouts, in heavy wind, or for multi-day wear, not because it's required. ### What does "glueless wig" mean and how does it actually stay on? "Glueless" just means the wig is built to stay on without adhesive. Three things hold it: an adjustable elastic strap that runs around the back of your head, side combs (small clip-style teeth) just behind your temples, and the snug fit of the cap itself. Once you tighten the strap and seat the combs, it's surprisingly secure — most people wear it all day with no issues. Adding a thin wig grip band underneath gives you another layer of hold if you're moving around a lot. ### How do I install a lace front wig, step by step? Five steps. (1) Braid or flatten your natural hair. (2) Slide the wig on, lining up the lace at your natural hairline (use the four-finger rule). (3) Tighten the adjustable strap at the back until it feels snug, not squeezing. (4) Press the side combs in just behind your temples. (5) Trim the excess lace with small straight sharp scissors, leaving about 1 mm of lace above your hairline — that thin strip is what melts into your skin. Full walkthrough on our [Hair Care Guide](https://www.softwig.com/page/hair-care-guide). ### What are the most common mistakes when installing a frontal wig? The ones we see over and over: cutting the lace flush against the hairline instead of leaving a hair's width above it (that thin sliver of lace is what blends into your skin — chop it off and you've got a sharp edge). Pushing the wig forward an inch past where your real hair starts. Forgetting to lay baby hairs with wax or mousse. Cranking the nape strap so tight it gives you a headache by lunchtime. Not flat-braiding your natural hair underneath, leaving bumps. And — universal sin — using curved nail scissors for the lace trim. They leave a jagged edge you can't unsee. ### How long can I wear a wig in one stretch? Glueless: up to 8-12 hours comfortably. For longer (overnight, multi-day) you'd switch to adhesive. We genuinely recommend taking it off at night though — your scalp needs to breathe and so does the wig. Pushing past 24 hours of continuous wear regularly leads to scalp irritation and shortens the wig's lifespan, so it's not worth saving the install time. ### Can I exercise, swim, or shower in my wig? Light exercise (yoga, walking, casual gym) — glueless is fine. Intense workouts where you're really sweating — use lace glue or a wig grip, or you'll be repositioning every 20 minutes. Swimming is doable but rough on the hair — chlorine and salt water dry it out fast, and any adhesive weakens. Shower with a cap; don't let the wig take a direct spray of water. Treat it like your own hair: occasional water is fine, prolonged soaking isn't. ### What's a pre-plucked hairline? It means the baby hairs and density right at the hairline have been thinned out at the factory, so the wig looks like natural hair growth from day one instead of a thick solid wall of hair. Without pre-plucking, you'd spend 30-45 minutes manually plucking strands out with tweezers before the wig looks realistic. We do the plucking for you — all SoftWig lace fronts ship pre-plucked. ### What are bleached knots, and do I need them? Every strand of hair is knotted onto the lace. By default, knots are dark and slightly visible at the part, which is the one giveaway people sometimes spot. Bleached knots are lightened (with diluted bleach) so they blend into the scalp tone and the part looks like real growth. Our lace fronts ship with knots lightly bleached at the front perimeter, which is the bit that matters. Full bleaching across the rest is optional — most people don't bother once the wig is installed. ### What is a melting band, and do I need one? A melting band is an elastic band you wrap tightly around your wig (and your head) for 10-30 minutes after install. The pressure makes the lace edge "melt" flat against your skin, giving a flawless invisible hairline once you remove the band. It's not strictly necessary — a well-installed lace front looks natural without one — but for the most invisible result, especially with HD lace, it makes a noticeable difference. They cost $5-15 and last forever. ### What can I use instead of a melting band? If you don't have one: a wide elastic headband, an Ace bandage wrap, or even a stocking cap pulled tight. Anything that applies even pressure across the lace edge for 10-30 minutes after install works. Just don't use anything that grabs the hair (hair ties, alligator clips) or anything too rigid (plastic headbands). The point is gentle, distributed pressure that lets the adhesive or the lace itself settle flat against the skin. ### What's the best wig glue? The two most-used options: **Got2b Glued Spray Gel** (drugstore, cheap, holds 1-3 days, easy to remove with shampoo — most beginners start here). **Bold Hold Extreme Cream** or **Ghost Bond** (salon-grade, holds 5-14 days, requires a proper adhesive remover). For sensitive skin or chemo patients we recommend skipping glue entirely and using a wig grip band instead. Always patch-test on your wrist 24 hours before applying near your hairline. ### Can rubbing alcohol or baking soda remove wig glue? Yes for some glues, no for others. Rubbing alcohol (70-90%) breaks down spirit gum and lighter water-based adhesives like Got2b — soak a cotton pad and press against the bond for 30-60 seconds. Baking soda paste works on light residue but not on cured adhesive. Strong adhesives (Bold Hold, Ghost Bond) need a dedicated adhesive remover, not alcohol — alcohol leaves them gummy. Always work from the back of the head forward, never yank. ### Do wig grip bands really work? Yes, especially for glueless installs. A wig grip is a velvet or silicone-lined headband that sits between your scalp and the wig, creating friction so the wig doesn't slide. It buys you significantly more security without any adhesive, which is huge for daily wear, workouts, and sensitive scalps. Downsides: adds about 1mm of thickness (your wig sits slightly higher than usual — adjust the install position), and the velvet version warms up in hot weather. Worth the $10-15 if you wear glueless. ### What's the best way to hold a wig in place? Glueless install (elastic strap + side combs) + wig grip band underneath holds 95% of wigs for everyday wear. If you need more security: add adhesive at just the temples and nape (where lift is most likely), don't glue the entire perimeter. For workouts or windy outdoor events: full adhesive perimeter with Got2b or Bold Hold. The wrong move is overtightening the elastic strap — it doesn't hold better, just gives you a headache. ## Alopecia, Chemo & Confidence ### Can I wear a wig if I have alopecia or am going through chemo? Absolutely — these are two of the most common reasons women buy human hair wigs. Glueless caps with adjustable elastic are gentle on sensitive scalps and don't need any hair underneath to anchor. For chemo specifically, we suggest going with a lighter density (130-150%) so the cap breathes better, and adding a soft silk wig cap underneath for extra comfort against tender skin. The wig fits even on a fully bare scalp. ### What kind of wig is best for chemo patients? A glueless lace front with four things: lighter density (130-150%) so it doesn't trap heat, a soft silk-feel cap lining, an adjustable nape strap (scalp tenderness varies day to day during treatment), and a manageable length. Skip adhesives during active treatment — scalps react unpredictably. A silk wig liner underneath helps a lot. Avoid heavy 200%+ density wigs that look great on Instagram but feel like wearing a hat all day. ### How do I wear a wig after chemo as my hair grows back? The trick is transitioning from "covering nothing" to "covering very short hair" without changing wigs every few weeks. Most people stick with the same glueless wig through the awkward 1-3 inch regrowth phase, using a thin wig cap underneath to smooth the new hair flat. Once your real hair gets to 4-6 inches, you can switch to a U-part wig and start showing some of your own growth at the top — it makes the transition out of wigs feel a lot more natural. Don't be in a rush. ### Can people tell when I'm wearing a wig? If you install it well, no — not even up close. The dead giveaways are always the same handful of things: a hairline that looks too smooth and intentional (real hair has stragglers and baby hairs going every which way), strands that catch the light like plastic, the lace edge peeking out at your temples when you turn your head, or a part that looks like a wall instead of skin underneath. A pre-plucked HD lace front + baby hairs laid down with a touch of wax + bleached knots — you can sit across a coffee table from someone and they don't clock it. We hear it from customers constantly: "my coworker asked if I dyed my hair." ### Which extensions are safe for alopecia or thinning hair? Skip anything heavy. Tape-in, i-tip, and fusion bonds put weight and pull on each anchor strand — fine for healthy hair, risky if your follicles are already stressed. Safer options: clip-in extensions (you take them off at night, zero permanent pull), halo extensions (a wire that sits on top of your head, no attachment to your hair at all), or a U-part wig if your thinning is at the crown. For widespread thinning, honestly, a full wig is more comfortable than wrestling with extensions. ### What wig is closest to looking like real natural hair? A pre-plucked HD lace front with bleached knots and baby hairs at the temples, density between 150% and 180%, in a color that matches your skin undertone. That combination — the right density, an undetectable lace, knots that disappear into the scalp — is what makes wigs look real. Brand name matters less than those four specs. Anything labeled "100% virgin human hair, premium Swiss lace, pre-plucked, 150-180% density" from any honest seller will look natural. ### Will insurance, NHS, or Medicare cover a wig for cancer patients? Often, but you have to know how to ask. In the UK, the NHS provides free synthetic wigs for cancer patients (and partial coverage toward human hair). In Australia, Medicare doesn't directly cover wigs but state-based cancer support charities frequently do, and some private health funds reimburse under "prosthetics." In the US, many insurance plans cover "cranial prosthesis" (the medical term for a chemo wig) — your oncologist can write a prescription. In Canada, varies by province and private insurance. Ask your treatment team — they often have a coordinator who handles this paperwork. ### What is GLP-1 (Ozempic) hair loss? Hair shedding reported by people on GLP-1 medications (Ozempic, Wegovy, Mounjaro) for diabetes or weight loss. It's not the drug directly causing hair loss — it's the rapid weight loss triggering a stress shedding pattern called telogen effluvium. The shedding usually starts 2-4 months after rapid weight loss, lasts a few months, and reverses once weight stabilizes. If you're going through this and want hair volume in the meantime, lighter-density toppers or U-part wigs are popular bridges. Talk to your doctor before assuming hair loss is from the medication. ### What is "chemo rage"? It's the term patients use for the irritability, short fuse, and emotional volatility that some people experience during chemo. Causes are a mix of physical stress, dexamethasone (a common pre-treatment steroid), poor sleep, and the psychological weight of treatment. Not everyone gets it. If it shows up, naming it helps — telling family and coworkers "this is chemo rage, not me" lets people support you without taking it personally. Not directly wig-related, but a real thing patients ask about. ## Color & Style ### How do I pick the right color from photos online? Two tricks. First, look at product photos in actual daylight on your phone or screen, not under indoor lighting which warms everything up. Second, hold a strand of your own hair right up against the screen and compare. Better still — grab a strand outside in daylight and match against the color name in the description ("Chestnut Brown," "Natural Black 1B"). If you're stuck between two shades, just message customer service with a clear photo of your hair and we'll tell you what to pick. ### Can I dye your hair darker or lighter? Darker — yes, easily. Any semi-permanent or permanent box dye from the drugstore works. Lighter — up to two levels with bleach, but it gets risky beyond that. Bleaching a virgin natural black wig to platinum blonde takes multiple rounds with developer and is best done by a professional — DIY usually ends up brassy or damaged. Always test on a hidden strand first. And don't dye a wig you've already heat-styled heavily; the cuticle's already taken a beating. ### How do I make a human hair wig look really silky? Three habits keep human hair shiny. (1) Always rinse with cool water after washing — closes the cuticle and locks in shine. Hot rinse opens the cuticle and leaves hair dull. (2) Deep condition once a week with a hydrating mask, leave on 10-15 minutes, rinse cool. (3) A pea-sized drop of argan oil rubbed between your palms and smoothed over the mid-lengths and ends — never on the cap or roots. Skip alcohol-heavy hairsprays and silicone serums; they build up and dull the hair within a few weeks. ## Care & Maintenance ### How do you wash a human hair wig at home? Five steps. Brush gently from the ends upward to remove tangles before water touches it. Wet under cool running water (never hot — opens the cuticle, dulls the hair). Apply a quarter-sized dollop of sulfate-free shampoo, stroke downward — don't scrub or twist like you would your own hair. Rinse, then apply conditioner or a mask, leave 5-10 minutes, rinse with cool water. Blot dry with a microfiber towel and air-dry on a wig stand. Full walkthrough on our [Hair Care Guide](https://www.softwig.com/page/hair-care-guide). ### Can I really use Dawn dish soap to wash my wig? Please don't. We know it's a popular TikTok hack for "deep cleaning" — but dish soap is engineered to strip grease off frying pans, and your wig is not a frying pan. Dawn will pull moisture right out of the cuticle, and within 3-4 washes the hair feels dry, brittle, and tangles every time you brush. Sulfate-free shampoo is what you want. If budget is the issue, plain baby shampoo is honestly fine. Just not the dish soap. ### Do I have to wash my wig at all? Yes. Even though it's not on a sweaty scalp 24/7, oils from your skin, dust, product residue, and ambient pollution build up on the cap and the hair near the cap edge. Skipping washes leads to a stiff feel, dull look, and a faint smell over time. The good news: you only need to wash every 8-12 wears, or every 2-3 weeks if you wear it daily — much less than your real hair. ### How often should I wash my wig? Every 8-12 wears for casual use, or every 2-3 weeks if you wear it daily. Wash too often and you dry the hair out and weaken the cap; too rarely and oils and product dull the strands. If you live somewhere with hard water or high humidity, you'll find yourself washing closer to every 8 wears. ### How do I store my wig when I'm not wearing it? On a wig stand — a canvas head, a styrofoam head, even a cheap mannequin. The point is the cap keeps its shape and the hair hangs naturally instead of bunching up. For travel, lay flat in a silk or satin-lined bag, not stuffed into a regular bag where it'll get crushed. Never store wet — let it fully air-dry on a stand first, or you'll smell mildew within a day. ### Can I use heat tools on a human hair wig? Yes — that's one of the big advantages of human hair over synthetic. Always spritz on a heat protectant first. Keep tools at 350°F or below for fine textures, and up to 400°F for thicker hair. Curls and waves hold well when you set them with a cool-water rinse after styling, or air-dry the wig in the shape you want. Don't go straight from a hot tool to brushing — let the hair cool first or you'll lose the shape. ### Are Kerastase / Wella products safe for human hair wigs? Mostly yes, with the same caveats you'd apply to your own hair. Kerastase's sulfate-free lines (Nutritive, Elixir Ultime) work great. Wella's color line is salon-grade and fine for dyeing wigs darker — for bleaching, follow box instructions carefully. Skip any product with high sulfates (SLS, SLES on the label) or heavy silicones, which build up on wig fibers without a real scalp to absorb them. Argan or marula oil-based products are universally safe. ## Hair Bulk & Extensions ### What do people mean when they say "hair bundles"? A bundle is just a measured amount of loose human hair, sold by weight (usually 100g per bundle) and length (12" to 30"+). Confusingly, "bundles" gets used two different ways. Sometimes it means hair sewn into a weft strip ready to install. Sometimes it means [hair bulk](https://www.softwig.com/hair-bulk) — loose unbonded hair you'd braid or use to build a custom wig. When you see "bundles" online, check whether it's wefted or bulk before buying. ### How long do hair bundles last? Good virgin human hair bundles, 6-12 months of regular wear. Real-world lifespan depends way more on how you care for them than the brand. Skip sulfate shampoos. Don't heat-style every day. Deep condition once a week. Store on a stand or in a satin bag. Customers who do all four often get 12-18 months out of a set; customers who flat-iron daily and use drugstore shampoo are looking at 4-6 months. ### What are the best types of bundles? For sewing into braided cornrows: weft bundles (pre-sewn strip). For braiding, custom wig making, or making your own weft: [hair bulk](https://www.softwig.com/hair-bulk) (loose, unbonded). For natural texture matching: virgin human hair with the cuticles aligned, not chemically processed straight. A practical tip — if hair looks too perfectly silky-shiny in product photos, it's usually silicone coating that washes off. Real virgin hair looks slightly uneven, more like real hair. ### How many bundles do I need for a full sew-in? Quick guide. Short to medium length (12-16"): 2 bundles. Medium (18-20"): 3 bundles. Long (22-26"+): 3-4 bundles. Add one closure or frontal piece on top of that count if you want lace at the part. For partial highlights or just a volume boost: 1 bundle does the job. If you're not sure, going up one bundle is the safer move — you can always save extra for a future install. ### How long do tape-in extensions last? The tape itself holds 6-8 weeks; after that you remove, replace the tape, and re-apply the same hair. The actual hair (if it's quality virgin hair) lasts 6-12 months across multiple reinstalls. So you're not buying new hair every 6 weeks — you're just retaping. Most people get 3-4 reinstalls out of one set before the hair wears down enough to replace. ### What are the disadvantages of tape-in extensions? Three things to know going in. (1) The bond sits flat against your scalp, so it can feel a little bumpy until your hair settles around it. (2) You can't use oil-based products near the bond — oils dissolve the adhesive. (3) You need to be careful with how you pull your hair into ponytails for the first week or two. Done right by a stylist, none of this is a dealbreaker. Done wrong (too tight, too much weight per tape), you can get traction-style pulling. ### Are hair extensions damaging to natural hair? When properly installed, sized, and maintained — no. Damage shows up when one of three things goes wrong: extensions get installed too tight (constant pull on follicles), they get left in past the 6-8 week mark (matting at the root), or someone yanks them out without dissolving the adhesive (rips out real hair). A trained stylist who sizes them to your hair density, removes them on schedule with the right solvent, and gives your hair recovery breaks between installs — that's the version that doesn't cause damage. ### Can hair extensions cause folliculitis or scalp problems? Yes, if installed too tight, left in too long, or kept un-washed. Folliculitis is what happens when sweat and oil get trapped under a heavy attachment and the follicles get inflamed. You'll see redness, small bumps, or itching at the bond sites. Prevent it: don't install too tight, wash your scalp every 3-4 days even with extensions in, remove and reinstall every 6-8 weeks. If you see actual pus or persistent redness, take them out and see a dermatologist. ### Which extension method fits my hair type best? Fine hair: [nano-tip](https://www.softwig.com/nano-tip-hair-extensions) or [tape-in](https://www.softwig.com/tape-in-hair-extensions) — smallest possible bond profile, least visible under thin hair. Medium-thick hair: [i-tip](https://www.softwig.com/i-tip-hair-extensions), [flat-tip](https://www.softwig.com/flat-tip-hair-extensions), or [micro-loop](https://www.softwig.com/micro-loop-ring-hair-extensions) — secure without being obvious. Curly or coily hair: sewn-in [wefts](https://www.softwig.com/hair-weft) blend best with braided cornrows. Going wrong here is usually about choosing too heavy a method for fine hair. ### Can extensions be reused after the first install? Most types, yes. Tape-in: 2-3 reinstalls with fresh tape strips. I-tip, flat-tip, u-tip, nano-tip: the keratin bonds are reusable — your stylist removes, cleans the strands, and re-bonds at your next appointment. Wefts: simply re-sewn into fresh braids. Good virgin hair holds up through 2-3 install cycles before the ends start looking tired. ## Shipping & Returns ### How long does shipping take to the US, UK, Canada, AU? Free standard shipping worldwide takes 7-15 business days from dispatch. Real-world averages: US 7-10 business days, UK 10-14, Canada 10-14, Australia 12-15. You'll get a tracking number within 24-48 hours of payment. UK and EU orders may be inspected by customs (which adds a couple days but doesn't usually trigger duties on shipments under £135 / €150). Full details on our [Shipping Policy](https://www.softwig.com/page/shipping-policy). ### Do you offer faster express shipping? Yes. Express is $25 flat rate and delivers in 5-10 business days worldwide. Useful for events, weddings, or anything you actually have a deadline for. Available at checkout as an alternative to free standard shipping. We'd recommend express if your event is within 3 weeks. ### Do you ship internationally? What about taxes and duties? We ship to virtually every country with a reliable courier service — US, Canada, UK, EU, Australia, New Zealand, most of Asia. Standard shipping is free. Some remote addresses may need a small handling surcharge that we'll quote before processing. For customers in the US, UK, Canada and the EU we offer a Duty-Free Guarantee — all customs duties and local import taxes are 100% pre-paid by SoftWig. The price you see at checkout is exactly what you pay. No surprise post-office bills, no fees at delivery. ### What's your return policy? Returns are accepted within 14 days of delivery, as long as you message us within 3 days of receiving the package to start the process. The wig has to be unworn, unstyled, with original packaging and tags intact. Refund goes out within 3 business days of the item reaching our warehouse. The full version is on our [Return Policy](https://www.softwig.com/page/return-policy) page. ### When do I get my refund? Within 3 business days of the returned item arriving back at our warehouse, the refund goes out to your original payment method (credit card, PayPal). After that, it depends on your bank — credit card refunds usually show up in 3-5 business days, PayPal is instant, and bank transfers can take up to a week. If it's been more than 10 days since we confirmed the refund and you don't see it, message us. ### How much does a SoftWig wig cost in GBP, EUR, or AUD? Our prices are listed in USD, and your card or PayPal converts at the day's exchange rate at checkout. For rough planning: a $250 USD wig is around £200, €230, AUD $380, CAD $340 (rates fluctuate). VAT or GST may apply on top of that depending on your country — UK orders under £135 typically clear without VAT, EU orders under €150 clear without VAT, Australia under AUD $1000, US no sales tax on imports under $800. We don't markup currency conversion or add hidden fees. ## Brand & Trust ### Where can I read independent reviews of SoftWig? Customer reviews are right on each product page — scroll past the description and you'll see them. You can also find unboxing and try-on videos on YouTube, TikTok, and Instagram by searching "SoftWig review." Honest reviews from creators not paid by us are the best signal. If you've already ordered, we offer a small discount on your next purchase for verified photo reviews. ### Do you run an affiliate or influencer program? Yes. If you create wig, beauty, or hair content on TikTok, Instagram, or YouTube with at least 5,000 followers, we partner on free product plus commission on sales you drive. Email [partnerships@softwig.com](mailto:partnerships@softwig.com) with your handle and a couple of links to your content — we get back within a few days. ### Is there a warranty if my wig sheds too much? Some shedding in the first 1-2 weeks is normal — loose strands from the manufacturing process settling out. Heavy continuous shedding past 30 days of normal wear isn't normal, and if you message us with photos we'll review for a replacement or partial refund. This is separate from our standard 14-day return window and covers manufacturing defects only, not damage from heavy heat styling, bleaching, or rough care. ## Still have questions? Our team usually responds to product, sizing, and order questions within 24 hours. [Send us a message](https://www.softwig.com/page/customer-service), or have a look at the [Hair Care Guide](https://www.softwig.com/page/hair-care-guide) and [Size Guide](https://www.softwig.com/page/size-guide) for the deeper tutorials. ### [Hair Care Guide](https://www.softwig.com/page/hair-care-guide) # Hair Care Guide Proper care ensures your premium wig or hair extension maintains its beauty and longevity. Follow our expert tips to keep your hair looking flawless. ## Essential Care Tips ### Gentle Handling Always handle with care, using wide-tooth combs and gentle brushing techniques. ### Proper Washing Use sulfate-free products and lukewarm water. Wash every 10–15 wears. ### Air Drying Allow hair to air dry naturally on a wig stand to maintain shape and texture. ### Heat Protection Always use heat protectant spray before styling with hot tools. ### Proper Storage Store on a wig stand or in a silk bag away from direct sunlight. ### Regular Maintenance Deep condition monthly and trim ends to prevent tangling. ## Washing Your Wig or Extensions ### How Often to Wash Unlike natural hair, wigs and extensions don't need frequent washing. We recommend washing every 10–15 wears, or when you notice product buildup. Over-washing can reduce the lifespan of your hair. ### Step-by-Step Washing Instructions - **Detangle First**Gently brush through the hair with a wide-tooth comb, starting from the ends and working your way up to the roots. - **Prepare Water**Fill a basin with cool to lukewarm water. Never use hot water as it can damage the hair fibers. - **Add Shampoo**Add a small amount of sulfate-free, gentle shampoo to the water. Swirl to create suds. - **Wash Gently**Submerge the wig or extensions and gently swish in the water. Do not rub, twist, or wring. Let it soak for 5 minutes. - **Rinse Thoroughly**Rinse under cool running water until all shampoo is removed. Gently squeeze out excess water. - **Condition**Apply a moisturizing conditioner from mid-length to ends. Avoid the cap or wefts. Leave for 3–5 minutes, then rinse thoroughly. ## Styling & Heat ### Heat Styling Guidelines While our human hair wigs and extensions can be heat styled, it's important to use proper techniques to prevent damage: - Always apply heat protectant spray before using any hot tools - Use low to medium heat settings (280–320°F / 140–160°C) - Limit heat styling to 2–3 times per week - Allow hair to cool completely before brushing or styling further ## Recommended Products The products you use can make a significant difference in the longevity and appearance of your wig or extensions. ### ✓ Use These - Sulfate-free shampoos - Moisturizing conditioners - Leave-in treatments - Argan or coconut oil ### ✗ Avoid These - Products with sulfates - Heavy oils that cause buildup - Alcohol-based products - Permanent dyes or bleach ## Storage & Maintenance ### Daily Storage - Always place your wig on a wig stand or mannequin head when not in use to maintain its shape - Brush gently before storing to prevent tangles - Keep away from direct sunlight, heat sources, and humid environments ### Long-Term Storage - Clean and completely dry your wig or extensions before storing - Store in a breathable silk or satin bag, or in the original packaging - Place in a cool, dry location away from moisture and dust - Check periodically and air out to prevent musty odors ## Special Care for Hair Extensions Hair extensions require some additional care considerations to keep them secure and looking natural: - Brush from bottom to top, holding the weft or bond to avoid pulling - Avoid applying conditioner or oils near the attachment points - Sleep with hair in a loose braid to prevent tangling - Visit a professional stylist for tightening or maintenance every 6–8 weeks - Be gentle when towel drying — pat, don't rub ### Important Reminder Every piece in our collection is handcrafted from premium materials. With proper care, your wig or extensions can maintain their beauty for months or even years. If you have specific questions about caring for your particular piece, our [customer care team](/contact-us) is always here to help. ### [Size Guide](https://www.softwig.com/page/size-guide) Finding Your Fit # Size Guide The perfect fit is essential for comfort and natural appearance. Use this guide to find your ideal wig size and extension length. ## How to Measure Your Head Accurate measurements ensure the best fit. You'll need a soft measuring tape. If you don't have one, use a string and then measure it against a ruler. - **Circumference**Measure around your head along your hairline, from the center of your forehead, behind your ear, around the nape of your neck, behind the other ear, and back to the starting point. *This is the most important measurement for determining wig size.* - **Front to Nape**Measure from your hairline at the center of your forehead, over the crown of your head, to the nape of your neck where the hairline ends. Ensure the tape follows the curve of your head. - **Ear to Ear (Across Forehead)**Measure from the top of one ear, across your hairline on your forehead, to the top of the other ear. Start and end where your hairline begins above each ear. - **Nape of Neck**Measure across the nape of your neck from behind one ear to behind the other ear. Keep the tape straight across the base of your hairline. ## Wig Cap Sizes Size Circumference Front to Nape Ear to Ear Petite 20.5"–21.5" (52–55 cm) 13"–13.5" (33–34 cm) 11"–11.5" (28–29 cm) Average 21.5"–22.5" (55–57 cm) 13.5"–14.5" (34–37 cm) 11.5"–12.5" (29–32 cm) Large 22.5"–23.5" (57–60 cm) 14.5"–15.5" (37–39 cm) 12.5"–13.5" (32–34 cm) ### Note About Sizing Most of our wigs feature adjustable straps and hooks inside the cap, allowing you to customize the fit. If you're between sizes or need a custom fit, please [contact us](/contact-us) for assistance. ## Hair Extension Lengths 12" ### Short Shoulder length — perfect for adding volume and subtle length 14"–16" ### Medium Mid-back length — versatile and popular choice for most styles 18"–20" ### Long Waist length — dramatic, flowing hair with maximum styling options 22"–24" ### Extra Long Hip length or longer — bold, statement-making length ### Extension Weight Guide The amount of hair you need depends on your desired fullness: - **100–150 g** — Light volume, perfect for adding subtle length - **150–200 g** — Medium volume, most popular for everyday fullness - **200 g+** — Maximum volume and thickness for dramatic looks ## Wig Cap Construction Types ### Lace Front Features a sheer lace panel along the front hairline for a natural-looking hairline. The rest of the cap is machine-made for durability. **Best for:** Natural hairline appearance, versatile parting options ### Full Lace Entire cap is made of lace, with each hair individually hand-tied. Allows for parting anywhere and styling in any direction, including updos. **Best for:** Maximum versatility, realistic scalp appearance, all styling options ### Monofilament Top Features a sheer mesh material at the crown where hairs are hand-tied, creating the illusion of natural hair growth from the scalp. **Best for:** Natural scalp appearance, sensitive scalps, realistic movement ### Need Help Finding Your Size? Our expert team is here to help you find the perfect fit. Contact us for personalized sizing assistance and recommendations. [Contact Us](/contact-us) ### [Why Choose SoftWig](https://www.softwig.com/page/why-choose-softwig) Why SoftWig # Six Reasons Discerning Wearers Choose Us When you slip on a SoftWig piece, the difference is immediate — and the longer you wear it, the more reasons you'll find to never go back. The Difference ## Quality You Can Feel in Five Seconds Most wig brands compete on price. We compete on the moment you take a piece out of the box and try it on for the first time. That moment tells the whole story — the weight, the softness, the way the lace settles, the way the hair moves. It's a quiet test, but it's the only one that matters. 💎 ### 100% Premium Human Hair Every strand is genuine human hair — never synthetic blends, never animal hair, never reused fibre. You can wash it, heat-style it, dye it, and treat it like the hair it is. 🪡 ### Hand-Tied by Master Artisans Our lace bases are tied one strand at a time by artisans with five-plus years of experience. Machine-wefted shortcuts produce a stiffer, less natural hairline — we don't take them. 🌬️ ### Breathable, All-Day Comfort Premium Swiss lace, soft elastic bands, adjustable straps and four combs. Designed to disappear on the head, not announce itself. 🌿 ### Lifelike Hairlines Pre-plucked baby hairs, microscopic single knots and graduated density at the temples — the details that separate a wig from a hairstyle. 🛡️ ### 30-Day Satisfaction Promise If your piece isn't right, we make it right. Unworn items return for a full refund within 30 days, and we cover the exchange shipping for any defect. 💌 ### Real Humans on Support Stylist-trained advisors answer your messages — not a template, not a chatbot. Cap measurement, color matching, install questions: ask us anything. Side By Side ## What Sets SoftWig Apart If you've worn wigs before, the differences below will read like a checklist of frustrations you've finally stopped having. ### With SoftWig - 100% premium virgin human hair, cuticles intact & aligned - Hand-tied premium Swiss lace front, pre-plucked - Microscopic single knots for a seamless, undetectable hairline - Adjustable straps + four secure combs - Lasts 12 to 24 months with normal care - 30-day returns, lifetime guidance ### Mass-Market Alternatives - Synthetic or blended fibre that can't be heat-styled - Machine-wefted construction with a stiff hairline - Visible knots that need DIY bleaching - Fixed-size caps that pinch or slip - Three to six months before shedding sets in - 14-day returns, no after-care advice Your Journey ## From First Wear to Last - **Choose with confidence.** Use our cap measurement guide and stylist-curated colour cards. Not sure? Message us a daylight selfie and we'll match you in 24 hours. - **Receive in 5–9 days.** Tracked express shipping worldwide, discreet outer packaging, and a fabric travel pouch tucked inside. - **Custom-fit at home.** Each piece arrives as a raw canvas with an intact, untrimmed lace perimeter. Trim the lace edge along your own hairline shape, secure with our glueless straps and combs, and style with heat tools up to 180°C. - **Wear, wash, repeat.** Follow our care guide and your piece will keep its shine for 12 to 24 months. We send refresher emails so you never lose track. - **Refresh or replace.** When it's time, we'll help you choose your next piece and recycle the old one through our take-back programme. In Their Own Words ## Trusted by Stylists and Wearers Worldwide ### "It's the lace that sold me." I've worn nine different brands and SoftWig is the first one where my colourist couldn't tell where the hair ended and the wig began. — Imani, New York ### "Three years and counting." My first SoftWig is still in rotation. The hair takes colour beautifully and the cap hasn't lost its shape. — Priya, London ### "Customer support that actually helps." I sent a panicked message at midnight before a wedding and got a real, kind reply within the hour. That's rare. — Camille, Paris ### Still unsure? That's exactly why we exist. We'd rather you ask three questions than buy the wrong piece. Reach out by email or live chat — every advisor is trained on the full collection. ### Find Your SoftWig Piece Browse the collection or talk to an advisor. Either way, we'll meet you where you are. [Shop Lace Front Wigs](/lace-front-wig) [Talk to an Advisor](/contact-us) ### [Our Craftsmanship](https://www.softwig.com/page/our-craftsmanship) Our Craftsmanship # Made by Hand, the Way It Has Always Been A SoftWig piece passes through twelve pairs of hands before it reaches yours. None of them are in a hurry. Heritage ## An Heirloom Tradition, Quietly Modernised Hand-tied wigs have been made the same way for more than a century — a single strand of hair pulled through a fine lace mesh with a tiny crochet hook, knotted, trimmed, and repeated tens of thousands of times. The technique pre-dates the sewing machine, and despite every industrial shortcut invented since, no machine has ever matched the realism of a human hand. Our atelier follows that same tradition, refined with modern lace, modern colour science and modern quality control. The hands haven't changed. The result has. The Anatomy of Realism ## Microscopic Single Knots, Untreated Roots True realism is built one strand at a time. Our master artisans spend up to 40 hours hand-tying the frontal perimeter using a single-knot technique — each knot needle-fine, lying completely flat against the lace and blending into the scalp under any lighting. Because the knots are already that small, they don't need bleaching to disappear. That matters more than it sounds. The industry shortcut for "invisible" knots is harsh chemical bleaching, which dissolves the cuticle and is the single biggest cause of shedding within months. We refuse to do it. Our perimeter receives only a controlled, minimal lightening — enough to vanish into skin tone, never enough to weaken the strand. The result is a wig that stays full and shed-free for **12 months or more**. The Canvas ## Tailored Lace Front, Delivered Untrimmed Every SoftWig piece features a premium 13×4 or 13×6 Swiss lace front — chosen for its micro-fine weave, soft feel against the temples, and the structural strength needed for daily glueless wear. We deliberately ship with the lace perimeter **untrimmed**, because every hairline is shaped differently. You (or your stylist) cut the lace to mimic your exact forehead contour — that final centimetre is what makes the difference between "looks good" and "looks like it grew there." Adjustable elastic mapping inside the cap plus four secure combs hold everything in place. No glue required. The Process ## Six Steps from Strand to Style - **Strand selection.** Each bundle is inspected under daylight lamps for cuticle alignment, sheen, and consistency. Anything that doesn't pass is set aside for non-luxury lines. - **Colour grading and matching.** Our colour technicians compare every batch against a master swatch library of 64 shades. If two batches don't match within a half-tone, they don't ship together. - **Lace base preparation.** Premium Swiss lace is cut to the customer's cap size, the perimeter is reinforced, and the parting area is double-stitched for years of wear. - **Single-strand ventilation.** An artisan ties one to two strands of hair into the lace at a time, varying density at the hairline to mimic natural growth. A 13×4 frontal alone takes 18 to 22 hours. - **Precision cutting and styling.** Layers, face-framing, and any pre-styled curl pattern are cut and set by hand. We do not cut on a mannequin head — every piece is cut on a stand sized to the wearer. - **Final inspection and packing.** Knots are inspected one by one to confirm they sit microscopic and invisible against the lace, baby hairs are plucked and laid, and the piece is photographed under three light temperatures before being folded into its travel pouch. By the Hour ## Hours of Skilled Handiwork Hand-tied work is measured in hours, not minutes. Below is roughly what each style requires from start to finish — and why machine-made alternatives can never feel quite the same. 8h ### Hair Bulk Cuticle-aligning, weft preparation, colour-matching 14h ### Clip-In Extensions Wefting, clip attachment, hand-finishing each piece 22h ### 13×4 Lace Frontal Single-strand ventilation across the entire frontal 38h ### Full Lace Wig Whole-cap hand-tying, baby-hair plucking, custom styling Standards ## What We Will Do — and What We Won't ### Always - Hand-tie the front three inches of every wig - Use cuticle-aligned, single-donor premium virgin human hair - Inspect every piece under three light sources - Photograph each item before it leaves the atelier - Train every artisan for a minimum of eighteen months ### Never - Machine-weft a hairline to save labour hours - Mix chemically processed hair into a virgin product line - Use silicone coatings to fake softness - Ship a piece without final colour QC - Outsource to studios that don't share our standards ### Why hand-tied still matters in 2026 Machines can sew a weft in seconds. They cannot, however, vary density across the hairline, place baby hairs at irregular angles, or feel when a strand is fighting its natural direction. Those are human jobs, and they always will be. ### See the Craft for Yourself Every product page lists the artisan hours behind it. Choose a piece and feel the difference on day one. [Explore Hand-Tied Wigs](/lace-front-wig) [Where the Hair Comes From](/page/materials-sourcing) ### [Materials & Sourcing](https://www.softwig.com/page/materials-sourcing) Materials & Sourcing # Where Every Strand Begins Hair is the loudest part of a wig. We start with the right hair so the rest of the work has a chance. Origin ## Single-Donor, Single-Origin, Single Cuticle Direction The hair we use is sourced from temples and hair-collection cooperatives in South India and Southeast Asia, where the practice of donating hair is centuries old and the supply is fully traceable. Every shipment leaves its country of origin with a certificate of provenance and arrives at our atelier in sealed, lot-numbered bundles. From there, we reject anything that doesn't meet our standard — not because it's bad hair, but because it isn't right for the SoftWig label. The bundles that make it through are kept single-donor and single-direction so the cuticles all face the same way. That single decision is the reason our hair doesn't tangle the way most extensions do. ### Why "single-donor" matters When hair from many donors is mixed in one bundle, individual cuticles face every direction. Friction follows. Tangling and matting follow that. Single-donor hair behaves the way one head of hair behaves — calmly. Grades, Demystified ## What Grade Actually Tells You Hair grades have become a marketing language more than a measurement. Below is how we use the most common terms, and what each one means in practice. Grade What it Means SoftWig Use Acid-Stripped Hair Mixed-direction hair stripped with acid and coated in temporary silicone to fake softness. Never sourced Cuticle-Aligned Virgin Hair Premium human hair with intact, directionally aligned cuticles; never chemically stripped. Our baseline standard across every collection Single-Donor Raw Hair Unprocessed virgin hair harvested from one donor; retains maximum organic strength. Signature & custom collections only Standards ## Our Sourcing Standards 📜 ### Traceable Origin Every lot ships with a certificate naming the cooperative, the date of collection, and the export route. 🤝 ### Fair Compensation We work only with cooperatives that pay donors directly and transparently. We audit pay records annually. 🧬 ### Cuticle-Aligned Cuticles are inspected microscopically before any bundle enters production. Misaligned hair is returned. 💧 ### Gently Cleansed No acid baths, no silicone coatings. We use mild surfactants that protect the cuticle from end to end. 🎨 ### Slow Colour Colour is built up in three to five low-pH passes, never one harsh dip. Slower today, softer for years. 🪡 ### Preserved Root Strength We refuse the industry shortcut of harsh bleaching acids over the lace knots. Our artisans weave needle-fine single knots that blend into the skin naturally — preserving root strength and preventing the snapping and shedding common in mass-market wigs. 🔬 ### Triple QC Bundles are inspected at the source, on arrival, and again before they enter ventilation. Three checks, three sign-offs. Quick Glossary ## Words You'll See on Our Labels 📏 ### Cuticle Direction The microscopic shingles on each strand. When they all point the same way, hair lies flat. When they don't, friction creates tangles. 🌡️ ### Heat Tolerance All SoftWig hair tolerates direct heat up to 180°C (356°F). Beyond that, the protein structure begins to degrade. 🪞 ### Lace Class Premium Swiss lace is the gold standard in high-end wig construction — a micro-fine weave that melts into any skin tone once trimmed, with the structural strength needed for repeated glueless installs and 12–18 months of wear. We deliberately choose Swiss over thinner HD lace because longevity matters more than another half-percent of invisibility. 💆 ### Density Measured as a percentage of natural human density. 130% reads as everyday natural; 180% reads as glamorous and full. ### What "Remy" really means Cuticle-alignment is a structural promise, not a marketing word. The microscopic shingles on every strand all run one direction from root to tip — the way they grew. Hair that tangles within weeks has had its cuticles acid-stripped and replaced with silicone. We never source it. Ever. ### Read the Label, Wear the Difference Every SoftWig product page lists the grade, origin, density and lace class so you can compare honestly. [Shop the Collection](/lace-front-wig) [How We Source Responsibly](/page/sustainability-ethics) ### [Sustainability & Ethics](https://www.softwig.com/page/sustainability-ethics) Sustainability & Ethics # A Quieter, Slower Beauty We can't claim perfection — beauty is a complicated industry. We can claim direction, and we can show our work. Our Stance ## Make Less, Make It Last The most sustainable wig is one that gets worn for years, not months. That's why our entire approach — premium cuticle-aligned virgin hair, hand-tied lace, repairable construction — is built around longevity. A SoftWig piece that lasts two years in place of three trend-cycle wigs is, by itself, a quiet form of sustainability. We pair that with deliberate choices upstream and downstream: how we source our materials, how we package and ship, and how we help you care for, repair and eventually recycle your piece. Below is what we do today, what we're working on, and what we're honest about not having figured out yet. Today ## Our Commitments, in Practice 🤝 ### Fair Pay at the Source Every cooperative we work with pays donors directly. We review compensation records annually and publish a summary in our impact letter each spring. 📦 ### Recyclable Packaging Outer boxes, inner pouches and care cards are recyclable or compostable. The fabric travel pouch is reusable for life, and we'll replace it free if yours wears out. 🚚 ### Carbon-Offset Shipping Every order ships carbon-neutral by default. The offset is funded by us, not added to your basket — you don't pay extra for the planet. 🛠️ ### Repair Before Replace Lace repairs, weft re-stitching and full re-ventilation are offered through our atelier at cost. A repaired SoftWig is the most sustainable wig in the world. ♻️ ### Take-Back Programme When a piece is finally beyond repair, send it back. We'll repurpose what we can, recycle the rest, and credit your account toward your next piece. 📊 ### Annual Impact Letter Once a year we publish what we shipped, what we sourced, what we recycled, and where we missed our targets. No greenwash, no glossy graphics. Compliance ## Strict Ethical Labour Compliance — EU Standards We fully support and actively comply with the latest European Union sustainability and ethical labour standards, including the **EU Forced Labour Regulation** and **CSDDD alignment**. SoftWig maintains a zero-tolerance policy for exploitative labour throughout our supply chain. Because each of our Premium Swiss lace fronts requires up to 40 hours of manual knotting, we ensure that every artisan and ventilator in our partner ateliers works under strictly regulated hours, receives **fair, above-market wages**, and operates in safe, dignified conditions. Pay records are audited annually and a summary is published in our impact letter each spring. We don’t just protect the hair — we protect the humans who craft it. In Progress ## Progress, Not Perfection A few honest notes on what we haven't fully solved yet — and what we're working on this year. ### Plastic-free shipping by 2027 Our outer boxes are fully recyclable, but the protective inner sleeve still contains a thin polythene layer. We are testing a corn-starch alternative and aim to remove all plastics from our shipping chain within eighteen months. ### Carbon labelling on every product We've measured the cradle-to-customer footprint of three of our most popular pieces. The next step is to label every product page with its individual footprint by the end of the year, so you can compare honestly. ### Donor stories, on the record Hair traceability is technically robust but emotionally distant. We're filming short, consented donor stories with two of our partner cooperatives, to be published with their permission. Your Part ## What You Can Do - **Care for it well.** A clean, gently-stored wig lasts twice as long. Our care guide covers washing, drying and overnight storage in detail. - **Repair before replace.** Loose wefts, frayed lace, thinning crowns — most issues can be fixed at the atelier for a fraction of replacement cost. Email us a photo and we'll quote in 48 hours. - **Send it back at the end.** When a piece is genuinely past its life, return it through our take-back programme. We'll handle the recycling and credit your next purchase. - **Buy slowly.** One piece you love beats four you tolerate — for your hairline, your wallet and the planet. ### Hold us to it If you ever feel we've fallen short of what we say here, tell us. Reach out via our [Contact Us](/page/customer-service) page or live chat. We answer every message ourselves and publish anonymised feedback in the annual letter. ### Beauty Should Leave Things Better Read our annual impact letter, explore the take-back programme, or shop a piece designed to last. [See the Craft](/page/our-craftsmanship) [Talk to Us](/contact-us) --- ## Buyer guides & blog Long-form buyer guides written for real people buying their first wig, switching from synthetic to human hair, or rebuilding confidence after hair loss. Each page is plain-language, opinion-honest, and links back to the matching product category where relevant. ### Buying & choosing your first wig - [So You're Buying Your First Lace Front Wig](https://www.softwig.com/page/first-lace-front-wig-buying-guide) - [The Best Lace Front Human Hair Wigs Under $300 (2026)](https://www.softwig.com/page/best-lace-front-human-hair-wigs-under-300) - [The Best Lace Front Wigs of 2026](https://www.softwig.com/page/best-lace-front-wigs) - [Best Quality Lace Front Wigs](https://www.softwig.com/page/best-quality-lace-front-wigs) - [Best Ready-to-Wear Wigs for Beginners](https://www.softwig.com/page/best-ready-to-wear-wigs) - [The Best Glueless Human Hair Wigs](https://www.softwig.com/page/best-glueless-human-hair-wigs) - [Custom Lace Front Wigs](https://www.softwig.com/page/custom-lace-front-wigs) - [Lace Front Wigs for Sale](https://www.softwig.com/page/lace-front-wigs-for-sale) - [What Is the Best Human Hair Wig Brand?](https://www.softwig.com/page/best-human-hair-wig-brand) - [What Is the Best Deep Wave Human Hair?](https://www.softwig.com/page/best-deep-wave-human-hair) ### Vetting sellers, brands & hair quality - [How to Vet a Human Hair Wig Company](https://www.softwig.com/page/human-hair-wig-companies) - [How to Find Trustworthy Human Hair Wig Vendors](https://www.softwig.com/page/human-hair-wig-vendors) - [Luxury Wig Brands](https://www.softwig.com/page/luxury-wig-brands) - [How to Spot a Fake "Human Hair" Wig](https://www.softwig.com/page/how-to-spot-fake-human-hair-wig) - [Which Hair Is Best for Wigs?](https://www.softwig.com/page/which-hair-is-best-for-wigs) - [Raw Hair Wigs: Cambodian vs Vietnamese vs Indian](https://www.softwig.com/page/raw-hair-wigs-cambodian-vietnamese-indian) - [What Is Double Drawn Hair?](https://www.softwig.com/page/what-is-double-drawn-hair) - [How Human Hair Wigs Are Made](https://www.softwig.com/page/how-human-hair-wigs-are-made) ### Types, textures & cap construction - [Real Human Hair vs Synthetic Wig](https://www.softwig.com/page/real-human-hair-vs-synthetic-wig) - [Glueless Wig vs Lace Front](https://www.softwig.com/page/glueless-vs-lace-front) - [Lace Front, Closure, 360, Full Lace](https://www.softwig.com/page/lace-front-vs-closure-vs-360-vs-full-lace) - [13x6 vs 13x4 Lace Frontal](https://www.softwig.com/page/13x6-vs-13x4-lace-frontal) - [Transparent Lace, HD Lace, and Swiss Lace](https://www.softwig.com/page/transparent-lace-vs-swiss-lace) - [Wig Density Explained](https://www.softwig.com/page/wig-density-explained) - [Body Wave vs Loose Wave vs Natural Wave](https://www.softwig.com/page/body-wave-vs-loose-wave-vs-natural-wave) - [Bob or Pixie? Picking the Right Short Lace Front Wig](https://www.softwig.com/page/bob-vs-pixie-cut-lace-front-wig) ### For hair loss & medical needs - [Wigs After Chemotherapy](https://www.softwig.com/page/wigs-after-chemotherapy-guide) - [The Best Wigs for Thinning Hair and Hair Loss](https://www.softwig.com/page/best-wigs-for-thinning-hair-and-hair-loss) - [Postpartum Hair Loss](https://www.softwig.com/page/postpartum-hair-loss-what-helps) - [Where to Buy Good Wigs for Black Hair](https://www.softwig.com/page/wigs-for-black-hair) ### Care, color & styling - [How to Install a Glueless Lace Front Wig](https://www.softwig.com/page/how-to-install-glueless-lace-front-wig) - [How to Wash a Lace Front Wig](https://www.softwig.com/page/how-to-wash-a-lace-front-wig) - [How to Stop a Wig From Tangling](https://www.softwig.com/page/how-to-stop-a-wig-from-tangling) - [Why Does My New Wig Smell?](https://www.softwig.com/page/why-does-my-new-wig-smell) - [Why Your Lace Front Looks Fake](https://www.softwig.com/page/why-your-lace-front-looks-fake) - [How to Choose a Wig Color](https://www.softwig.com/page/how-to-choose-a-wig-color) - [Why Your Wig Color Doesn't Match](https://www.softwig.com/page/why-your-wig-color-doesnt-match) - [Can You Dye a Human Hair Wig?](https://www.softwig.com/page/can-you-dye-a-human-hair-wig) - [Curtain Bangs on a Lace Front Wig](https://www.softwig.com/page/curtain-bangs-lace-front-wig-style-guide) - [Wedding-Day Wig Survival Guide](https://www.softwig.com/page/wedding-day-wig-survival-guide) - [Can Alcohol Really Get Wig Glue Off?](https://www.softwig.com/page/remove-wig-glue-with-alcohol) - [What Glue Actually Holds a Wig On](https://www.softwig.com/page/what-glue-is-used-for-wigs) - [Do Lace Front Wigs Have to Be Glued Down?](https://www.softwig.com/page/do-lace-front-wigs-have-to-be-glued) - [Should You Pluck a Wig Wet or Dry?](https://www.softwig.com/page/pluck-a-wig-wet-or-dry) - [How to Pluck a Wig Without Tweezers](https://www.softwig.com/page/pluck-a-wig-without-tweezers) - [How Long Does It Take to Pluck a Wig?](https://www.softwig.com/page/how-long-to-pluck-a-wig) - [Should You Take Your Wig Off Every Night?](https://www.softwig.com/page/take-wig-off-every-night) - [How Long Do Wigs Last If You Wear Them Every Day?](https://www.softwig.com/page/how-long-do-wigs-last-daily-wear) ### Real-world experience & cost - [SoftWig 22" Body Wave Lace Front — An Honest 90-Day Review](https://www.softwig.com/page/softwig-22-inch-body-wave-90-day-review) - [Your First 30 Days With a Wig](https://www.softwig.com/page/your-first-30-days-with-a-wig) - [What Wearing a Wig Really Feels Like](https://www.softwig.com/page/what-wearing-a-wig-really-feels-like) - [What a Lace Front Wig Really Costs](https://www.softwig.com/page/what-a-lace-front-wig-really-costs) - [Why We Don't Sell Crochet Hair](https://www.softwig.com/page/why-we-dont-sell-crochet-hair) - [Can Your Hair Grow While You Wear a Wig?](https://www.softwig.com/page/does-hair-grow-under-a-wig) - [Can People Tell You're Wearing a Wig?](https://www.softwig.com/page/can-people-tell-youre-wearing-a-wig) --- ## How to use this file This document collects SoftWig's public-facing copy (policies, category descriptions, FAQ, sizing, hair care) into one markdown stream so an LLM can answer customer questions accurately without crawling 17+ separate pages. For real-time stock, price, and reviews, retrieve the matching product URL under https://www.softwig.com/. The Product schema (JSON-LD) on each product page carries brand, price, availability, return policy, and shipping details — see the Schema.org Product blob in the page head when accuracy matters.